Viewing Month Archive: February 2012
Consumers like email marketing, want relevance, control
Small businesses using email marketing campaigns to reach prospects and communicate to existing customers should be sure to target content effectively and avoid unsolicited messages, according to a report from AYTM Market Research. More than 80 percent of respondents said they sign up for email marketing campaigns, and they generally enjoy receiving these messages. However, many... [more]
Timeline coming to business pages, SMBs focus on visual social content
At Wednesday’s Facebook Market Conference, the social media leader detailed its new brand page layout, which is essentially Timeline for businesses. While Facebook used department store giant Macy’s as the first company, it’s clear that the page format is coming to all businesses – large and small. SMBs using Facebook for social media marketing can embrace... [more]
Promoted Tweets rolling out to Twitter’s mobile apps
Small businesses using Twitter’s Promoted Tweet service as part of their social media marketing campaign will soon see their content on the company’s mobile apps. Twitter recently announced that it was in the process of bringing Promoted Tweets to mobile devices, including the iPhone and all Android devices; they will not be seen on the iPad for the time being. One... [more]
Follow tool motivation for SMBs to use LinkedIn for social media marketing
LinkedIn recently announced the addition of a Follow feature, which will allow users to keep track of companies on the social network. In recent months, LinkedIn has been more aggressive in launching social media marketing tools and solutions that allow businesses to leverage the platform, as well as those in the job market. The follow tool allows users and other businesses to monitor... [more]
Subscribers sharing compelling email marketing content
A study from Emailvision found that recipients of email marketing campaigns are more inclined to share messages with friends, colleagues and other contacts when the messages contain compelling content. The report found that discounts and coupons generated the most shares with 34.7 percent. However, messages that contained new information about a small business’ products and... [more]
SMBs targeting moms smart to turn to web
A report from Kelton Research found that small businesses looking to target mothers can adopt a content marketing strategy that helps demonstrate the value and utility of their products or services. According to the study, parents, especially mothers, are willing to pay more for products for their children. This is especially true when it comes to those related directly to the safety... [more]
Google urges businesses to make mobile a part of their strategy
On its Mobile Ads blog, Google released a series of numbers aimed to urge owners of businesses of all sizes to make their web presence more mobile friendly. For small businesses, especially those using content marketing, the simplest way to attract mobile users is with keywords aimed at searches from smartphones and tablets. According to Google, more than 1 million people use mobile... [more]
Pinterest, Tumblr among latest additions to SMB social marketing strategy
Small businesses launching news content marketing campaigns that include social sharing are turning to a number of new platforms to expand their web presence. Among the new networks companies are experimenting with are Pinterest and Tumblr, both of which place a focus on visual content, according to a report from eMarketer. Pinterest has seen rapid growth in recent months, counting... [more]
Developing a social listening strategy to improve your small business marketing
Wednesday’s announcement that microblogging website Twitter has surpassed 500 million active profiles likely made many small businesses not currently using social media marketing think for a minute. The numbers keep going up, as do the platforms consumers use to communicate over the web. Whether it’s Twitter, Facebook of Google+, the opportunities for businesses to leverage... [more]
SMBs using content marketing can get a lift with new Google Image Search feature
A new feature in Google Image Search could help small businesses using content marketing improve their search standing thanks to a greater focus on images. On its Inside Search blog, Google detailed a new preview tool for related searches on image search SERPs. With the feature, users conducting image searches can hover over related searches and see previews of those suggested SERPs.... [more]