Farida Waquar

Farida Waquar

Farida is in charge of the social media for ContentLEAD. Besides obsessively tweeting from her iPhone and checking-in on Foursquare, she loves to keep up to date on the latest in social media, technology, and pop culture as well as maintain an active and healthy lifestyle engaging in spinning classes, yoga and running.

Posts by Farida Waquar:

8 ways to make your headlines social friendly

When you invest in content marketing, you put your website in a position to generate leads and gain more visibility in search. SEO benefits are often the driving force behind small businesses' decision to invest in blogs, news articles and landing pages, but the advantages are exponential when content is optimized for and shared on social networks. Companies that post interesting updates, break industry news and spread entertaining posts will ...

22 ways content inspires social media marketing

Many of our clients work with ContentLEAD to improve their search rankings through custom content produced by our in-house editorial staff. While our Social Media services are an added bonus, many business owners don't really understand the relationship that social media plays with content marketing. Social media boosts the reach of written content, but a solid social strategy won't work without quality media - it's like the chicken or the ...

Timing is everything for effective B2C Facebook marketing

Businesses want to get their marketing messages in front of target audiences by participating on the channels their customers use most, at the times when they're actively engaging. In 2013, there are even more channels companies can use to promote their products and services such as social media. This month, I will focus on when B2Cs should engage and promote themselves on Facebook. Buddy Media, a social media platform, analyzed 1,800 ...

SMB advice: How to use Instagram for social media marketing

ContentLEAD mostly reports on social media trends pertaining to classic networks like Twitter, Facebook and LinkedIn. However, we’ve been getting many inquiries about tips for Instagram, and we thought it'd be a good idea to explain how to use the picture-sharing service for your small business. While Facebook recently lost 4 percent of its total U.S. user base during the month of April 2013, Instagram has seen a surge in ...

7 ways to get traffic from Pinterest

A year ago, I spoke about the basics of how to use Pinterest. Now, the social network plans to change the layout of its platform to make its website stickier. (What this means is Pinterest will change its website so people pin/repin more social media content on the network.) It’s more imperative now than ever to make sure your Pinterest marketing strategy is optimized to generate more referral traffic back ...

Why your small business should love Valentine’s Day

Valentine’s Day is upon us, and the holiday is second only to Christmas in terms of consumer spending.  Last year, consumers spent an average of $126.03 per person on flowers, chocolates and more, which is an increase from $116.21 in 2011, according to the National Retail Federation. Furthermore, the average annual spending on Valentine’s Day totals $13.19 billion. Your small business can benefit from this if you can position your ...

LinkedIn: How to establish longterm credibility

As LinkedIn continues to grow and surpass its 200 million member mark, it becomes imperative for brands to develop unique social media marketing strategies for the professional social media network. LinkedIn is not just a job prospecting tool or live resume- brands can use LinkedIn to increase branding and thought leadership on the web. These tips below can help you:  Pages: Show off your brand Company Pages are the most visible area ...

Five social media tools you should be using in 2013

Another year has passed, and marketers must evaluate industry trends and success stories in order to develop an effective social media marketing strategy that wins new leads in the New Year. While you may not be a full-time marketer, there are tools available to improve your 2013 social media strategies and help you better understand how to use certain platforms over the next 12 months. At Contentlead, we make it ...

Hey Small Business Owner: Social Media Is In Fact For You

Recently, Mashable published an article, “Hey, Small Business Owner: Maybe Social Media Isn't For You” written by Todd Wasserman. This claim couldn’t be more wrong. As head of the Social Media department at ContentLEAD, a company that helps businesses that don’t have the resources for online marketing departments, I know how valuable social media is for ALL companies, if implemented correctly. The article states that VerticalResponse's recent survey of 500 ...

How to act nice when you receive naughty feedback on social media

With the holiday shopping season in full swing, it is more vital than ever before to make sure your customer service (both online and offline) is at the top of its game. With this being the biggest shopping season of the year, brands can’t afford to handle negative feedback without a strategy. A Google study reveals that nearly one-quarter of consumers will rely on social networks during their seasonal shopping ...