Profile
Katelynn Conlon is a Content Marketing Specialist at ContentLEAD. After graduating from Babson College, she pursued a career in marketing and now gets her kicks from helping small businesses charm Googlebots.
Posts by Katelynn Conlon:
An introduction to Google+ and its SEO benefit
If you’re trying to market your business within a specific area, here’s a quick refresher on why you would choose a local SEO strategy. Local SEO works best for companies looking to increase traffic to their brick-and-mortar stores, have a local presence and generate the majority of sales within certain geographic barriers. If this description resonates with you, then a localized... [more]
Three tips to getting sales from a local SEO strategy
Before deciding on the perfect SEO strategy for your business, you need to understand the origin of your online sales leads and conversions. If you can distribute your products or services to customers across the nation, you can afford to develop a wider SEO strategy. However, if your business thrives on that local brand perception and storefront foot traffic, then a smaller SEO... [more]
SEO Spring Cleaning: URLs for better search results
With spring upon us, it is time to take part in some seasonal cleaning and it shouldn’t be limited to the house. Take this time to clean up your website, ensuring that you’ve set yourself up for a successful SEO strategy. What’s an easy change you can make this season? Simplify your URL structure to improve user experience and add SEO value to your web presence. First... [more]
Four Ways to Make Website Content Drive SEO
Google users perform billions of searches every day. In an endless sea of websites, your page will need to be optimized specially to entice Google’s crawlers to index your website, allowing it to show up in search results. One of the best ways to reach your audience using SEO is to produce engaging website content, but if you want to rank, you’ll need to do more than just write... [more]