Katelynn Conlon

Katelynn Conlon

Content Marketing Executive

Katelynn Conlon is a Content Marketing Specialist at ContentLEAD. After graduating from Babson College, she pursued a career in marketing and now gets her kicks from helping small businesses charm Googlebots.

Posts by Katelynn Conlon:

Watch your website’s bounce rate (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! There are a lot of numbers to look at when you're conducting a web campaign, so let's take a look at some of them. First, we'll discuss bounce rate. This is just the percentage of visitors who visit your website and leave without looking at another page. It's important to stay on top of this metric to determine if ...
By |April 14th, 2014|Small Business Marketing Tips|Comments Off

You don’t need keyword metatags (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! This week, we wanted to clear up some myths about content marketing. The web has changed in the past 10 years, and Google has changed the way it ranks search results. That's why you don't need to worry about keyword metatags anymore. Back when SEO was all about keywords, webmasters used to go into the HTML code and ...
By |April 8th, 2014|Small Business Marketing Tips|Comments Off

Expand your LinkedIn profile (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! If you want to do something the second this video ends to help your content marketing efforts, get on LinkedIn and finish filling out your profile. First, make sure everything is up-to-date. If you're posting content on behalf of your business, your position, duties and skills ought to reflect what you actually do. Make sure that people who want to ...
By |April 1st, 2014|Small Business Marketing Tips|Comments Off

With social media, show there’s a real person (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! Social media is a great tool for attracting more leads - but it needs to be clear there's a real person behind it. Here are some tips to make your social voice as authentic as possible. Twitter is real-time and fast So sharing week-old stories or blog posts is a good way to get your posts ignored. If you ...
By |March 28th, 2014|Small Business Marketing Tips|Comments Off

The right landing page layout helps drive conversions (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! This week, we're talking about landing pages, and I'd like to share some ideas on getting your landing page design just right. There's no right or wrong length to landing pages. You want to keep the copy on your landing pages as simple as possible. If the product or pain point you're describing is complicated, you'll need to write ...
By |March 19th, 2014|Small Business Marketing Tips|Comments Off

Use St. Patrick’s Day for local marketing (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! St. Patty’s Day is just around the corner and I wanted to share some ideas about how you can use a holiday like this to market your local business. Here in Boston, St. Patrick’s Day is big deal and there are a lot of community events going on. If you're were a small business owner, here’s how I would ...
By |March 11th, 2014|Small Business Marketing Tips|Comments Off

Twitter is a top choice for SMB marketing (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day. When you're thinking about marketing your business on social media, Twitter might be one of the first places you consider, but to be successful on this network, you need to be active. So how often do you need to post on Twitter? At ContentLEAD, we generally recommend a minimum of one tweet per day, but to really be present ...
By |March 5th, 2014|Small Business Marketing Tips|Comments Off

Create a strong foundation with NAP data (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day. This week, we're talking about homepage integration tips, but think of them as ways to establish a good foundation for your website. All businesses can benefit from including NAP information, for those who aren't aware of the term, NAP stands for name, address and phone number. And this isn't just important for local businesses, it's important for all ...
By |February 26th, 2014|Small Business Marketing Tips|Comments Off

Spruce up your text (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day. I think one of the most important parts of a website's appearance is the text. You want your website to catch eyes, but in the right way. One thing I see a lot of, is businesses making mistakes with their fonts. If you're going to use different fonts on your site, you should be strategic about when you're ...
By |February 19th, 2014|Small Business Marketing Tips|Comments Off

Build landing pages for the biggest holidays (Video)

Hi, I'm Katelynn Conlon with your small business marketing tip of the day. Valentine's Day is just around the corner and if it's a big day for your company, it's smart to create a special landing page for holiday promotions. But before you go creating landing pages for every major holiday, make sure you're targeting the right events. This strategy isn't just for Valentine's Day. Valentine's Day is just a ...