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ContentLEAD sits down to figure out the new Google Analytics

ContentLEADers stay current on the latest content marketing tools to deliver the best possible service to clients. Recently, two content marketing strategists completed their Google Analytics training, and fresh off of her certification, Katelynn Conlon presented system updates to the Editorial team. Google Analytics is a crucial tool, even for people on the content writing side of things. According to Katelynn, "When writing for a website, it's important to be able ...
By |April 23rd, 2014|Company news|Comments Off

B2C: Be emotionally consistent

Hi, Katherine Griwert here with your small business marketing tip of the day. One of the biggest differences between B2B and B2C content marketing is that reaching consumers means creating a consistent emotional connection. That’s why it is so important for B2C business to have a clear brand personality. Your company logo is a big part of your brand personality When people see the Starbucks logo or the Apple symbol, they immediately ...
By |April 23rd, 2014|Small Business Marketing Tips|Comments Off

Do questions get more clicks? Why it’s a good idea to start blog content with a query

If you spend a lot of time browsing the internet, you might have noticed there are a lot of question headlines these days. That's no accident - as more people use the internet, articles need to seem interactive to stand out. If a newspaper headline was a question, it would have to be rhetorical because readers would expect the answer. Today, a blog post or Facebook status can be a ...
By |April 22nd, 2014|Content Marketing Tips|Comments Off

Should SMBs write content to educate or to sell? Blogs vs. Landing Pages

You're creating website content so you can make more money. It's plain and simple. With limited funds, you want to make sure everything you publish on your site makes that objective clear. However, that might be a mistake because there are certain expectations people have when they come to your website to read blog content or to research products and services on landing pages. To make the distinction clear, here are ...
By |April 22nd, 2014|Small Business Marketing Tips|Comments Off

Cold, hard facts close B2B deals (Video)

Hi, this is Justin Gagnon with the small business marketing tip of the day. When two professionals get together to discuss a business deal, there's usually a lot more at stake than your typical B2C transaction. Business-to-business deals are oftentimes pricey and require serious time commitments. Because of that, data and facts reign supreme in B2B content marketing. You can't just create an appealing image that connects with an individual - you ...
By |April 22nd, 2014|Small Business Marketing Tips|Comments Off

Social posting 101 – Am I allowed to be funny?

Depending on who you follow, Facebook and other social networks probably seem chock full of jokes, memes and goofy pictures. It isn't just comedy sites or your friends posting pictures with jokes. A lot of businesses (from national brands to local companies) seem to fill News Feeds with a lot of silly stuff that isn't strictly commercial. Maybe you've thought about doing the same. That's a totally acceptable strategy, and a ...
By |April 21st, 2014|Social Marketing Tips|Comments Off

B2B vs. B2C content marketing (Video)

Hi, this is Alex Butzbach, and I'm here with a small business marketing tip of the day. This week, we're going to be talking the differences between B2B and B2C web marketing. There are very real points of departure for the two, but first, I want to point out some similarities they share. First, both of them are rooted in the same idea: useful website content. It doesn't matter if customers ...
By |April 21st, 2014|Small Business Marketing Tips|Comments Off

Social interactions: Success markers? (Video)

Hi, I'm Alex Butzbach, and I'm here with your small business marketing tip of the day. If you're trying to sort out your web traffic situation, you should be thinking in terms of social media. These days, SEO and social network success are becoming synonymous. One of the best ways to both encourage visitors and measure your web marketing success is to track social interactions. Placing buttons for Facebook, Twitter and ...
By |April 18th, 2014|Small Business Marketing Tips|Comments Off

Identify your one-hit visitors (Video)

Hi, Lauren Kaye, here with another small business marketing tip. If I were to pick one metric you should start tracking today, I'd say exit rates. It may be hard to face the music about where customers are leaving, but these metrics can give you great insights about how to improve your results. Here's a quick rundown: A page's exit rate tells you how many people got to that page and read ...
By |April 17th, 2014|Small Business Marketing Tips|Comments Off

SMB marketing that’s too good to be true: Adding your company to directories for links

When it comes to SEO success, links have always been an important part of the equation. The thinking used to be, "The more the better," and you might have learned about a number of schemes to get additional links referencing your website's content. Adding your company to business directories was one easy way to achieve this goal. You just find a bunch of directories, enter your business information (maybe for ...
By |April 16th, 2014|Small Business Marketing Tips|Comments Off