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Social interactions: Success markers? (Video)

Hi, I'm Alex Butzbach, and I'm here with your small business marketing tip of the day. If you're trying to sort out your web traffic situation, you should be thinking in terms of social media. These days, SEO and social network success are becoming synonymous. One of the best ways to both encourage visitors and measure your web marketing success is to track social interactions. Placing buttons for Facebook, Twitter and ...
By |April 18th, 2014|Small Business Marketing Tips|Comments Off

Identify your one-hit visitors (Video)

Hi, Lauren Kaye, here with another small business marketing tip. If I were to pick one metric you should start tracking today, I'd say exit rates. It may be hard to face the music about where customers are leaving, but these metrics can give you great insights about how to improve your results. Here's a quick rundown: A page's exit rate tells you how many people got to that page and read ...
By |April 17th, 2014|Small Business Marketing Tips|Comments Off

SMB marketing that’s too good to be true: Adding your company to directories for links

When it comes to SEO success, links have always been an important part of the equation. The thinking used to be, "The more the better," and you might have learned about a number of schemes to get additional links referencing your website's content. Adding your company to business directories was one easy way to achieve this goal. You just find a bunch of directories, enter your business information (maybe for ...
By |April 16th, 2014|Small Business Marketing Tips|Comments Off

Metrics: In case of traffic loss (Video)

Hi, Justin Gagnon here with your small business marketing tip of the day. Let's say you've addressed your high bounce rate and have taken a look at improving your click-through rate. You see an increase in visits from qualified leads, and then suddenly your overall traffic tanks. What went wrong? The first thing to do is check for manual penalties in Google Webmaster Tools. This means someone at Google has decided your ...
By |April 16th, 2014|Small Business Marketing Tips|Comments Off

3 ways SMBs can get impressive results from social media marketing

There's a reason social media marketing is the most common content marketing tactic among small businesses - it helps you reach people who are interested in your products. According to the 2014 B2B Small Business Content Marketing Trends report from the Content Marketing Institute, SMBs have invested more time and money in all networks. From LinkedIn and Twitter to Facebook and Google+, small businesses are hedging their bets on social ...
By |April 15th, 2014|Small Business Marketing Tips|Comments Off

Keeping up with Google: ContentLEAD’s second-quarter training

Maintaining an SEO strategy means evolving and adapting to keep up with the latest changes. Google certainly doesn't make it easy, but fortunately, ContentLEADers are continually being trained on the latest trends, algorithms and best practices for keeping our clients' content visible online. This week, the entire Editorial team got together for a quarterly training session, led by Executive Content Marketing Specialist Katelynn Conlon. Content writers are generally only responsible for ...
By |April 15th, 2014|Company news|Comments Off

Click-through rates tell a story (Video)

Hi, Xavier Holland here with today's small business marketing tip. This week, we're exploring some of the metrics you might come across when you're running a web marketing campaign. So let's talk about click-through rates. Let's say you've conquered your high bounce rate, and you've gotten visitors to start exploring more of your site. If you want to get better traffic and more conversions, you should look at your click-through rate ...

Most customers use mobile devices – but what does it mean for SMBs online?

Modern marketing takes place online, whether your business has a presence there or not. For the second year in a row, the Interactive Advertising Bureau rated the internet as the single biggest revenue-producing channel, edging out broadcast TV, from $42.8 billion to $40.1 billion. But if your idea of web marketing involves people clicking around the internet on old, boxy monitors, you might have the wrong picture in your mind. But ...
By |April 14th, 2014|SEO Tips|Comments Off

Watch your website’s bounce rate (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! There are a lot of numbers to look at when you're conducting a web campaign, so let's take a look at some of them. First, we'll discuss bounce rate. This is just the percentage of visitors who visit your website and leave without looking at another page. It's important to stay on top of this metric to determine if ...
By |April 14th, 2014|Small Business Marketing Tips|Comments Off

2 ContentLEADers visit Scottsdale to soak up the sun & build new sales tools

Two Boston-based ContentLEADers recently visited our Scottsdale, Arizona office. Director of Account Management Katie Schoener and Senior Business Development Executive Sergey Pisarevskiy worked with the Scottsdale team to build sales tools that contain fresh insights about the products and strategies we provide for customers and the results they see. New sales tools and cross-office training Additionally, they updated company assets with customer examples and gave the Scottsdale office an introduction to what ...
By |April 11th, 2014|Company news|Comments Off