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Why you should make room in your social marketing strategy for Google+ (Part 1)
Last year, countless small businesses around the United States were turning Facebook, Twitter and LinkedIn to put together a social media marketing strategy that could help their companies attract prospects and leads online. As many were finding their stride with social marketing, Google threw a major wrench into the channel with its own entry into the social market. Google+ rolled... [more]
Put a face to your small business’ name with visual content that drives clicks and leads
As a small business owner, you’ve likely started to develop a web presence. Even if it’s in its earliest stages, a business website should be constantly evolving. Adding new content to a website will keep prospects and existing customers returning to learn more. Similarly, as a website evolves, SMB social media marketing can be a good compliment to other inbound marketing... [more]
How to optimize your landing page content for conversions
Want to see more leads and sales on your website? Here’s a common scenario: Your content marketing strategy is in place and qualified prospects are landing on your blogs or articles from search, social and other inbound channels. They’re clicking keywords and other links to see your product pages or keyword terms, but it stops there. They aren’t converting. What’s... [more]
Three strategies to keep your website content fresh and fuel more convertible traffic
The ultimate goal of any marketing campaign, whether online or offline, is to improve sales. Every step of the process is aimed at convincing prospects to purchase your products or services. The strength of campaigns are judged on this idea, and they should be. However, so much goes into that moment when a consumer or B2B buyer decides to make a purchase – especially since... [more]
How you can use content marketing to fuel organic and paid search website traffic
Many small business owners believe they need to choose between paid search campaigns and an organic SEO approach. What most don’t realize is that there’s no need to select just one to invest in, and putting resources into quality content marketing campaigns can fuel both strategies. PPC and SEO can work together, often quite successfully. Landmark Bank, a personal and... [more]
Pinterest marketing 101: How to make your small business ‘Pinteresting’
A year ago, no one would have expected that there would be a social network that could rival the dominance that Twitter and Facebook have. Along comes Pinterest, built by a small team of 14 men and five women. How powerful is Pinterest exactly? It has more traffic than Google+, YouTube and LinkedIn combined. (That says a lot considering LinkedIn recently surpassed 150 million members.) If... [more]
Developing a social listening strategy to improve your small business marketing
Wednesday’s announcement that microblogging website Twitter has surpassed 500 million active profiles likely made many small businesses not currently using social media marketing think for a minute. The numbers keep going up, as do the platforms consumers use to communicate over the web. Whether it’s Twitter, Facebook of Google+, the opportunities for businesses to leverage... [more]
Google Panda 101: How to identify when Panda hits and what you can do about it
It’s happened a lot recently. Companies notice that all of a sudden, their pages cached by Google fall rapidly. One day, the Google search ranking they’ve steadily built over time is continuing its progress. The next, they’ve dropped dramatically and their website traffic disappears. Perhaps the cause is a Google Panda update. “Panda” is a comprehensive... [more]
Generating Likes (and leads!) with Facebook marketing
Eighty-one percent of businesses included in a recent poll said their use of social media marketing improved their lead generation. These businesses, some in the B2C sector, others in B2B, found that the use of Facebook and other platforms has helped them reach new audiences and improve the overall visibility of their companies. But this isn’t every company’s reality... [more]
Content marketing 101: Five steps for fueling conversions online, Part 3
As you move from creating your content marketing plan to producing articles, blog posts and landing pages, it’s important to remember the reason you started creating content in the first place. Ensuring the effectiveness of content marketing campaigns requires attention to a few different areas of a website to track the success of a marketing strategy to date and to make adjustments... [more]