Business owners looking for leads online should know that impressing Google will help. The largest search engine in the world serves a significant percentage of the global web market, forcing companies to invest in SEO content best practices and to hire high-quality content writers. Fortunately, Google not only serves a wide audience, but has users that use the search engine several times per day.
According to Ask Your Target Market, 41 percent of survey respondents use Google search multiple times per day. Nineteen percent use the function daily and 12 percent use it several times a week. With internet users embracing Google for product research, brands that implement SEO strategies and optimize their website content rank higher in SERPs. However, a study from HubSpot indicates that the more pages a website has, the more leads the company gains.
The value of a fleshed-out website
Brands hear a lot about the value of a quality website. Web developers may encourage business owners to increase their web presences by building out pages, but brands often dismiss this advice in fear of the cost associated with content and web page creation. However, HubSpot shows that fleshing out a website can generate significant ROI.
For example, companies with between 51 and 100 pages generate 48 percent more traffic than organizations with fewer than 50 units. When organizations develop up to 1,000 web pages, they see traffic upticks by 9.5 times. As for lead generation, companies see a 55 percent increase in new prospects when their websites include 10 to 15 landing pages, and blogging offers an even greater return. Companies that up the ante and blog two to three times more a month nearly double their leads. HubSpot’s data suggests that the more website and blog content brands offer their readers, the more likely prospects will convert or opt-in for additional services.
Surprise: Brands name web development as top priority for 2013
Companies understand that internet users embrace brands that create unique experiences online. To accommodate the growing demand for interactive media, BtoB Magazine found that 48.7 percent of B2B brands will increase their marketing budgets in 2013, focusing on web development above all else.
According to the study, 62.7 percent of respondents say they will engage audiences through digital marketing efforts, including website development and optimization. More than 70 percent of B2B organizations will focus on their websites, above social media marketing, email marketing and other top tactics.
It should come as no surprise that HubSpot’s data and BtoB Magazine’s report suggest similar trends taking place in the American marketplace. To increase traffic, generate leads and convert prospects, companies need to take SEO seriously and build out their websites, publishing blog content and optimizing landing pages for acquisition and retention purposes.
What does SEO provide both B2Bs and B2Cs?
In a recent study from Webmarketing123, both B2B and B2C companies noted that SEO contributes to lead generation more than pay-per click advertising and social media marketing. Publishing content for lead generation to corporate websites improves the likelihood that companies will rank for various key terms or phrases, putting products and services in front of wider audiences. As proven by HubSpot, the higher the volume of pages connected to a web presence, the more leads and traffic the brand generates long term.
Business owners looking to improve their internet marketing in 2013 should continue to focus on SEO. The practice applies to almost every aspect of digital marketing, from under-the-hood page optimization to content creation to lead generation, and a firm grasp on the basics can give companies an edge over their competition. As evidenced above, brands see the value of website optimization and content creation, so to keep up with the times, all companies need to get on board with internet marketing.