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The 10 things your small business website should have

A business website is important for many reasons. It makes your company look more legitimate, it makes it possible for customers to find you online and in some cases, it allows them to buy from you. However, you may be going about web marketing all wrong if your site doesn't put the right information center stage. This opens the door for the question: Do you have the most informative things displayed ...
By |February 25th, 2014|Blog|Comments Off

Why you should be using social media marketing if you want faster growth

You might realize that social media is an important part of establishing your business online, but maybe you're waiting for the right moment. You might even tell yourself that you're waiting until you've grown your company to a certain size before making an investment in something like a Facebook strategy. If that's the case, you need to understand that fast-growing companies are beating you to the punch LinkedIn recently published a ...
By |February 13th, 2014|Blog, Social Marketing Tips|Comments Off

Blog about products your customers will love (Video)

Hi, Xavier Holland, here with your small business marketing tip of the day. This week we're talking about content marketing ideas for Valentine's Day and other major holidays. I wanted to share some writing tips that can help you get some extra traffic around these events. First, find a relevant angle for your business. If you create something like payroll software or a time management system, you might want to write about ...

3 buzzwords you should stop using & start doing

When you're surfing marketing forums for ideas about how to make your business' web presence bigger and better, you probably come across words like engage, viral and real time. You might use them when you talk about small business marketing strategies, but do you put them to good use? 1. Engage This verb generally refers to two-way social media conversations, and it means followers do more than just follow your company. Engagement ...

Don’t treat email campaigns like junk mail

Email marketing is all the rage right now, but if you've been scratching your head trying to figure out why it's so popular, no one would hold it against you. The problem might be the way you think about it. Today's successful email campaigns are a far cry from traditional mailed ads of the past, and you should consider how to best position your brand content to reach customers and ...

Build landing pages for the biggest holidays (Video)

Hi, I'm Katelynn Conlon with your small business marketing tip of the day. Valentine's Day is just around the corner and if it's a big day for your company, it's smart to create a special landing page for holiday promotions. But before you go creating landing pages for every major holiday, make sure you're targeting the right events. This strategy isn't just for Valentine's Day. Valentine's Day is just a ...

Use pictures to keep your content from getting lonely

You've created a website, developed a content marketing strategy and started to produce relevant custom news stories and promotional copy. Now what? Isn't having a website enough to attract viewers and turn leads into customers? People who use the internet are savvy about what they like and what they don't. It's easy to lose readers, because other choices are only a single click of the back button away. A BrightLocal survey ...
By |February 11th, 2014|Blog, Content Marketing Tips|Comments Off

Seasonal sweet spots = Perennial traffic? (Video)

Hi, Justin Gagnon, ContentLEAD's Content Marketing Specialist, here, with your small business marketing tip of the day. This week, we're talking about how you can take advantage of seasonality to get more traffic and conversions. In the past few weeks, we've seen that a lot of people have been reading articles about Valentine's Day from last year. We saw that as an indication that the information was clearly in high demand ...

“How often do I REALLY need to Tweet?” & other questions you don’t want to ask

You know you should be using social media marketing to build a strong web presence, but you also know that you only have so many hours in a day. In an effort to balance your schedule demands with your marketing goals, you may ask yourself questions like:  "How many times do I really need to tweet a day?" The answer will depend on your individual company and your goals. If you want ...

Website content helps B2B companies market themselves

The internet looks like it's full of individual users - at least, it might seem that way if you're the head of a company that deals exclusively in a B2B industry. You've probably looked into things like social media and decided that a Facebook page alone won't help you find the enterprises and organizations that give you the most business. This sentiment is easy to understand, but it's also wrong. High ...
By |February 10th, 2014|Blog, Content Marketing Tips, SEO Tips|Comments Off