Viewing Category: Blog
An introduction to Google+ and its SEO benefit
If you’re trying to market your business within a specific area, here’s a quick refresher on why you would choose a local SEO strategy. Local SEO works best for companies looking to increase traffic to their brick-and-mortar stores, have a local presence and generate the majority of sales within certain geographic barriers. If this description resonates with you, then a localized... [more]
Informational value matters as much as SEO in content marketing
The jury is still out regarding the great debate of the future of SEO – is it a valuable tool that can help leverage your ecommerce site? Or is it soon to be a practice even more strictly regulated by Google’s constant algorithm updates? At present, no one can deny that white hat detailing such as carefully placed keywords and a strategic linking strategy can optimize... [more]
3 social media marketing ideas to bring the heat this summer
While most people are preoccupied with preparing for beach season, the approach of summer also marks an opportunity for small businesses to whip their social media marketing strategies into shape. Each time of the year offers unique advantages for small business owners and just as seasons change, so should your marketing campaigns. You’ve most likely already been inundated with... [more]
What’s your SEO ally: The subdomain or the subdirectory?
In content marketing, organization is everything. You need a clear picture of your audiences, a hierarchy of business objective to works toward, a clear editorial calendar and a strategy that neatly combines content types to give your site visitors options for what they want to click. But there’s an even broader level of organization you need to consider before publishing... [more]
Three tips to getting sales from a local SEO strategy
Before deciding on the perfect SEO strategy for your business, you need to understand the origin of your online sales leads and conversions. If you can distribute your products or services to customers across the nation, you can afford to develop a wider SEO strategy. However, if your business thrives on that local brand perception and storefront foot traffic, then a smaller SEO... [more]
SMB advice: How to use Instagram for social media marketing
ContentLEAD mostly reports on social media trends pertaining to classic networks like Twitter, Facebook and LinkedIn. However, we’ve been getting many inquiries about tips for Instagram, and we thought it’d be a good idea to explain how to use the picture-sharing service for your small business. While Facebook recently lost 4 percent of its total U.S. user base during the... [more]
Organic Search or PPC: Which one makes more money for your business?
Many of my clients are running a dual strategy: content marketing to improve their organic rankings, and a PPC campaign to generate some clicks from Google AdWords. Some of the most frequent questions they pose to me are, “So which one is doing better? How can I compare the results? Should I stop doing one of the two entirely?” To help answer these questions, I am turning the... [more]
SMB Advice: 3 steps to content marketing for your customers
As a business owner, marketing might not be your thing – you excel in other areas. But with the internet becoming an essential pop-up shop for companies across the world, you must learn a little about marketing if you want to remain competitive. A lot of what used to take place offline – the brand building, the flashy commercials and the data analysis – now occurs... [more]
B2B Twitter: The social marketing springboard SMBs need
A common refrain from small business owners I work with is, “How can Twitter possibly help my business? I’m not marketing a flashy product to young people; I’m trying to get my information and services in front of CEOs and other decision makers.” I can see where they’re coming from. One look at the trending topics might make it seem like Twitter is all bluster and little... [more]
Visual content marketing: The SEO benefits of video vs. written words
I love when SMB owners bring me questions that show they’re thinking about the next steps in their content marketing strategies. Whether it’s Authorship, guest blogging, Google Analytics lessons or ideas for localization initiatives, Content Marketing Specialists love to learn and teach this stuff. Recently, I’ve heard a lot of questions about video and how it can play into... [more]