ContentLEAD http://contentlead.com Content Marketing for Small Business Fri, 24 May 2013 15:25:26 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 An introduction to Google+ and its SEO benefit http://contentlead.com/blog/an-introduction-to-google-and-its-seo-benefit http://contentlead.com/blog/an-introduction-to-google-and-its-seo-benefit#comments Fri, 24 May 2013 15:25:26 +0000 Katelynn Conlon http://contentlead.com/?p=5165 shutterstock_127728248

Small business owners looking to develop an SEO strategy should think local and use Google+ and Authorship.

Related posts:

  1. Three tips to getting sales from a local SEO strategy
  2. SEO tip for SMBs: Local search success requires Google+
  3. Local marketing gets a lift with Google Maps, Bing

]]> http://contentlead.com/blog/an-introduction-to-google-and-its-seo-benefit/feed 0 SMBs look to big companies for social media marketing guidance http://contentlead.com/news/smbs-look-to-big-companies-for-social-media-marketing-guidance http://contentlead.com/news/smbs-look-to-big-companies-for-social-media-marketing-guidance#comments Fri, 24 May 2013 13:48:40 +0000 Lauren Kaye http://contentlead.com/?p=5158 SMBs can experience social media marketing success by looking to big name companies for examples.

Small businesses can take a page out of bigger brands' social media marketing strategies by determining which networks drive traffic and conversions.

Related posts:

  1. Give holiday shoppers something to talk about with social content
  2. Social media marketing means lead generation for startup
  3. Why Pinterest may give small businesses an edge in social media marketing

]]> http://contentlead.com/news/smbs-look-to-big-companies-for-social-media-marketing-guidance/feed 0 Penguin 2.0 – what SMBs need to know for their SEO strategies http://contentlead.com/news/penguin-2-0-what-smbs-need-to-know-for-their-seo-strategies http://contentlead.com/news/penguin-2-0-what-smbs-need-to-know-for-their-seo-strategies#comments Thu, 23 May 2013 19:52:59 +0000 Ted Karczewski http://contentlead.com/?p=5155 shutterstock_110104532

​Google unveiled Penguin 2.0 to improve the value of the web, and SMBs have a lot to learn.

Related posts:

  1. Your site links & Penguin: Avoid, rebound and conquer Google’s algorithm
  2. Penguin 1.2 rolls out, minor changes but highlight on quality linking
  3. SMBs shouldn’t fear Google Penguin if they’re being honest with SEO

]]> http://contentlead.com/news/penguin-2-0-what-smbs-need-to-know-for-their-seo-strategies/feed 0 Lead gen is a piece of cake for SMBs with new Twitter Card http://contentlead.com/news/lead-gen-is-a-piece-of-cake-for-smbs-with-new-twitter-card http://contentlead.com/news/lead-gen-is-a-piece-of-cake-for-smbs-with-new-twitter-card#comments Thu, 23 May 2013 19:00:06 +0000 Lauren Kaye http://contentlead.com/?p=5149 Twitter's Mark Luckie reported that small businesses can drive visibility by following the lead of prominent publishers.

Twitter introduces new Card to make lead generation easier for small businesses.

Related posts:

  1. SMBs need lead generation forms on their sites to increase bottom lines
  2. New Twitter Cards help SMBs promote their products through social campaigns
  3. Twitter Surveys: An upcoming tool for better social marketing

]]> http://contentlead.com/news/lead-gen-is-a-piece-of-cake-for-smbs-with-new-twitter-card/feed 0 Authorship helps SMBs strengthen their blog marketing efforts http://contentlead.com/news/authorship-helps-smbs-strengthen-their-blog-marketing-efforts http://contentlead.com/news/authorship-helps-smbs-strengthen-their-blog-marketing-efforts#comments Thu, 23 May 2013 15:00:53 +0000 Ted Karczewski http://contentlead.com/?p=5146 shutterstock_120234016

​Authorship is a popular practice among tech writers, and other industries should be following their lead.

Related posts:

  1. Content marketing tips: Drive search clicks with daily blogs & Authorship
  2. Blog content readers can convert your leads for you [data]
  3. SEO performance metrics give SMBs a content marketing compass

]]> http://contentlead.com/news/authorship-helps-smbs-strengthen-their-blog-marketing-efforts/feed 0 Facebook still king among American youth [data] http://contentlead.com/news/facebook-still-king-among-american-youth-data http://contentlead.com/news/facebook-still-king-among-american-youth-data#comments Thu, 23 May 2013 13:30:51 +0000 Ted Karczewski http://contentlead.com/?p=5142 shutterstock_126905108

​A new study shows that American teens still use Facebook more frequently than any other social network.

Related posts:

  1. Instagram’s growth: What SMBs need to know for social marketing
  2. The vote is in: Users lost their rights to Facebook data
  3. Top brands paving the way for small business to make Instagram part of social marketing campaigns

]]> http://contentlead.com/news/facebook-still-king-among-american-youth-data/feed 0 Wake up and smell the sales – Social media isn’t just for sharing content http://contentlead.com/news/wake-up-and-smell-the-sales-social-media-isnt-just-for-sharing-content http://contentlead.com/news/wake-up-and-smell-the-sales-social-media-isnt-just-for-sharing-content#comments Wed, 22 May 2013 18:00:06 +0000 Lauren Kaye http://contentlead.com/?p=5135 Social content helps small business owners close sales.

Small business owners might be missing out on sales if they aren't using social media marketing to engage their customers and prospects.

Related posts:

  1. LinkedIn’s new feature strengthens its relationships with SMBs
  2. Study: More than half of businesses close sales from social media marketing
  3. Facebook content increases conversion rates for SMBs

]]> http://contentlead.com/news/wake-up-and-smell-the-sales-social-media-isnt-just-for-sharing-content/feed 0 Informational value matters as much as SEO in content marketing http://contentlead.com/blog/informational-value-matters-as-much-as-seo-in-content-marketing http://contentlead.com/blog/informational-value-matters-as-much-as-seo-in-content-marketing#comments Wed, 22 May 2013 15:32:43 +0000 Rebecca Crockett http://contentlead.com/?p=5123 more]]]> shutterstock_110471801

The jury is still out regarding the great debate of the future of SEO – is it a valuable tool that can help leverage your ecommerce site? Or is it soon to be a practice even more strictly regulated by Google’s constant algorithm updates? At present, no one can deny that white hat detailing such  [more]

Related posts:

  1. No shortcuts to fixing bad social buzz: Yelp hands out first penalties for paid reviews
  2. Build loyalty with your customers by engaging them on the web
  3. SMBs can boost search and social presence with Bing’s integration of Foursquare

]]> http://contentlead.com/blog/informational-value-matters-as-much-as-seo-in-content-marketing/feed 0 SMBs must use analytics to fine tune their email marketing efforts http://contentlead.com/news/smbs-must-use-analytics-to-fine-tune-their-email-marketing-efforts http://contentlead.com/news/smbs-must-use-analytics-to-fine-tune-their-email-marketing-efforts#comments Wed, 22 May 2013 13:30:58 +0000 Ted Karczewski http://contentlead.com/?p=5118 A digital world beckons quality content optimized for mobile

Email content analytics show SMBs what media inspires transactions online.

Related posts:

  1. No more Saturday snail mail: SMBs must embrace email marketing
  2. 80 percent of businesses want more targeted email marketing
  3. What do SMBs get out of Pinterest’s new analytics tool?

]]> http://contentlead.com/news/smbs-must-use-analytics-to-fine-tune-their-email-marketing-efforts/feed 0 Proof that social media marketing offers bottom-line benefits http://contentlead.com/news/proof-that-social-media-marketing-offers-bottom-line-benefits http://contentlead.com/news/proof-that-social-media-marketing-offers-bottom-line-benefits#comments Tue, 21 May 2013 17:30:20 +0000 Lauren Kaye http://contentlead.com/?p=5110 Social media content provides SMBs with bottom line growth.

Small business owners must engage in social media to improve their overall content marketing performance.

Related posts:

  1. Jamba Juice franchise boosts sales with social media marketing
  2. Why Pinterest marketing is primed for building real business contacts
  3. Study: More than half of businesses close sales from social media marketing

]]> http://contentlead.com/news/proof-that-social-media-marketing-offers-bottom-line-benefits/feed 0