ContentLEAD

Study reminds web marketing should unify channels, not segregate them

Joe Meloni — Fri, 18 May 2012 14:00:32 +0000

A report from PulsePoint found SMBs should shift their thinking to cross-channel marketing moving forward to ensure that prospects can seamlessly move through a conversion funnel.

Facebook attracts 9 percent of all website traffic

Joe Meloni — Thu, 17 May 2012 19:31:16 +0000

A report from Experian Hitwise suggests that Facebook is an ideal way for SMBs to boost visibility on the web.

Google Analytics to offer small business marketing measurement webinars

Katherine Griwert — Wed, 16 May 2012 19:35:53 +0000

Google is offering a free webinar for business owners to educate them on using Google Analytics measurements to make smarter (and more results-driven) marketing decisions.

Email marketing helping restaurants win local diners

Joe Meloni — Tue, 15 May 2012 20:52:40 +0000

A report from the National Restaurant Association and LivingSocial points to email and social media marketing as effective channels for SMBs on the web.

Integrating different channels can help small business SEO

Joe Meloni — Tue, 15 May 2012 14:00:56 +0000

A report from Chief Marketer suggests that social sharing and blog content marketing are becoming popular SEO strategies for small businesses.

SMBs targeting moms need to be on the web, that’s where moms are

Joe Meloni — Mon, 14 May 2012 18:07:34 +0000

A report from Nielsen suggests that mothers are increasingly likely to maintain active web presences.

Website content help hotels stand out from the pack

Joe Meloni — Mon, 14 May 2012 13:34:34 +0000

In an interview with eMarketer, a leader of the hospitality marketing industry said recent changes to Google's algorithm can help small businesses that create original website content compete.

Bing launches a new take on integrating search with social

Joe Meloni — Fri, 11 May 2012 13:35:09 +0000

Bing has rolled out a new SERP design that integrates search and social in a three-column format.

Small businesses should act quickly on Google+ as site gains steam

Joe Meloni — Thu, 10 May 2012 17:42:33 +0000

Google+'s continued growth demonstrates its potential appeal for small businesses using social media marketing.

Use content marketing to appeal to growing ecommerce audience

Joe Meloni — Thu, 10 May 2012 14:34:38 +0000

A report from comScore suggests that small businesses should take advantage of growing interest in ecommerce.