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SMBs look to big companies for social media marketing guidance
The digital landscape can be difficult for small businesses to navigate. Every cent counts when companies operate on limited budgets, so owners must feel confident they can make money with social media marketing or any other internet marketing tactic before they invest. ContentLEAD previously reported that businesses are seeing numerous benefits from active participation on sites... [more]
Penguin 2.0 – what SMBs need to know for their SEO strategies
Small business owners would be wise to check their rankings in search results because Google recently released Penguin 2.0. For SMBs that don’t already know about Penguin, it’s a Google algorithm that targets spammy links and punishes websites that sell and buy backlinks from other web presences. The newest version reminds companies to stick to white hat content marketing... [more]
Lead gen is a piece of cake for SMBs with new Twitter Card
Social media content is now an important part of marketing strategies for companies large and small. As a result, most small business owners have learned how to Tweet, participate in LinkedIn discussions and host conversations on their Facebook Pages. However, they may not know how to generate leads from social media accounts once participation takes off. Twitter recently introduced... [more]
Authorship helps SMBs strengthen their blog marketing efforts
Blog marketing is a popular practice among small-to medium-sized businesses. In fact, many SMBs use WordPress to populate the web with unique blog content for lead generation and nurturing. According to WordPress, it experienced 4 percent year-over-year growth in usership by the world’s top 100 blogs. More than 347 new WordPress posts go live every minute, meaning people are... [more]
Facebook still king among American youth [data]
Recent data showed that Facebook’s total monthly active users trended upward in the first quarter of 2013 worldwide, but growth in the U.S. and Canada slowed significantly. This insight led some to believe Facebook’s current reign as king of the social media marketing space was on its way out. However, SMBs shouldn’t act too fast and discount the network just yet. The... [more]
Wake up and smell the sales – Social media isn’t just for sharing content
Most small business have realized that social media content is an effective way to communicate with their customers online. However, they may not understand these sites can achieve more than friendly conversations with their peers. Social networks also help businesses close sales, according to A Sales Guy Consulting’s recent ‘Social Media and Sales Quota‘ Report. Overall,... [more]
SMBs must use analytics to fine tune their email marketing efforts
Small business owners must market their products or services online to support the future of their organizations. With the internet becoming a pivotal arena for research on what to buy, SMBs producing promotional media will increase their chances of reaching customers. Email and content marketing continue to work in tandem toward this effort, and new reports suggest companies can’t... [more]
Proof that social media marketing offers bottom-line benefits
Small- and medium- sized businesses may not have money set aside to carry out the marketing strategies of their dreams, but that doesn’t mean they have to miss out on the benefits these networks provide to larger enterprises. Social media marketing has emerged as a cost-effective way to spread the word about SMBs and get products in front of the right customers. In fact, the... [more]
Three new Pinterest features create marketing opportunities for SMBs
Pinterest is a social shopping network that inspires conversion and builds customer loyalty for small businesses. Many skeptics say Pinterest marketing fails to prove its effectiveness for every type of company, but recent upgrades to its interface and new features help both B2Bs and B2Cs drive organic traffic from the network back to their websites. ContentLEAD recently reported... [more]
SMBs must be ‘customer-obsessed’ for content marketing success
Small business know they need to be online, so they develop website content and start social media accounts. These efforts are crucial for success in today’s economy, but they are only as good as their ability to engage the people who matter most – customers. A recent Forrester study revealed companies that are considered ‘customer-obsessed’ experience the... [more]