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Study reminds web marketing should unify channels, not segregate them
As more small businesses turn to the web to improve the visibility of their companies, it’s important that they adopt a cross-channel approach. According to PulsePoint, current consumer behavior lends itself to a multi-channel presence. This is a good start for SMBs in that it means they are actively targeting social, search and other parts of the web. However, many do not... [more]
Facebook attracts 9 percent of all website traffic
A report from Experian Hitwise suggests that small businesses should be more active on Facebook as part of social media marketing campaigns. Nine percent of all website traffic in April went to Facebook, which means actively sharing interesting content on a fan page can help SMBs appeal to their target audience. In terms of Facebook’s actual popularity, Experian found that... [more]
Google Analytics to offer small business marketing measurement webinars
Nearly two-thirds of companies (63 percent) are already measuring and fine-tuning their website marketing strategies to drive better results. How is your small business making strategic marketing decisions? In an effort to help business owners make more informed marketing decisions, the Google Analytics team has announced two upcoming webinars that will offer insights on how to... [more]
Email marketing helping restaurants win local diners
Local restaurants using web marketing can increase awareness of their businesses by as much as 67 percent with the use email marketing, a report from the National Restaurant Association and LivingSocial found. For restaurants, like other small businesses, the growth of the web has made it easier than ever to reach potential customers. With an integrated strategy that focuses on... [more]
Integrating different channels can help small business SEO
A report from Chief Marketer suggests that SMBs are taking SEO more seriously and focusing on their presences in other channels to boost organic traffic and SERP standing. Using high-quality content to improve a site’s search ranking can help SMBs, but distributing the articles and tailoring them to ensure a strong user experience has become equally important in driving search... [more]
SMBs targeting moms need to be on the web, that’s where moms are
A report from Nielsen suggests that small businesses targeting mothers among their primary audiences should focus on expanding their web presence, as this demographic becomes increasingly active on the internet. According to Nieslen, moms are 61 percent more likely to visit Pinterest than the average American. Moreover, they follow companies’ social media marketing campaigns... [more]
Website content help hotels stand out from the pack
In an interview with eMarketer, Max Starov, president of hospitality industry consulting firm HeBS Digital, said that website content is helping hotels of all sizes garner more attention and improve conversions. The rise in online travel agents, such as Expedia and other sites, has made it difficult for hotels to convert customers directly from their own websites. For smaller hotels,... [more]
Bing launches a new take on integrating search with social
Bing has rolled out a new SERP design aimed at making social a greater part of search without taking away from its core results. The company launched a new three-column SERP design that brings users several different kinds of content in a simple, organized manner, and small businesses might find the new layout rewards their SEO and social marketing efforts. Traditional search results... [more]
Small businesses should act quickly on Google+ as site gains steam
Despite still struggling user activity, a report from Simply Measured demonstrates that small businesses may want to move quickly in establishing a presence on Google+. According to the study, companies using Google+ Pages for social media marketing have seen 112 percent more engagement from their followers since February. In general, social media campaigns have focused on Facebook,... [more]
Use content marketing to appeal to growing ecommerce audience
A report from market research firm comScore found that ecommerce spending in the first quarter of 2012 grew 17 percent compared to the same three-month time period in 2011. Americans spent more than $44 billion online in the early portion of 2012 after purchasing more than $38 billion in products and services on the web in 2011. A recovering economy has lifted consumer spending,... [more]