Market research firm comScore reported recently that Google’s Android now accounts for more than 47 percent of the nearly 98 million active smartphones in the United States. For small businesses, content marketing for search engine optimization is becoming an increasingly important way to draw foot traffic among local mobile searchers.
While it’s not just Android users turning to mobile search, the Google mobile OS is integrated so well with the company’s search that it makes it quite easy for users to conduct searches on the go. As such, content campaigns should focus on mobile search factors, including location-based keywords.
With more than 47 percent of all mobile phone users (smartphone and otherwise) accessing the mobile web in the fourth quarter of 2011, the frequency of mobile search activity will likely continue trending upward as more people access the web on the go. Small businesses especially dependent upon local business and nearby shoppers can use mobile search’s growth to draw more attention to their stores.
ContentLEAD recently reported that mobile search grew 30 percent year over year from 2010 to 2011. As more consumers begin using smartphones and they grow more comfortable with the technology, mobile search’s growth and value as a marketing tool for SMBs will only continue.