Mobile technology provides brands with new opportunities to reach current and prospective customers. Whether through email marketing, SMS blasts or online media, businesses that realize increased time will be spent on mobile versus PCs will be at an advantage. Content marketing remains key.
According to the NPD Group, U.S. sales of Windows devices during the launch of Windows 8 fell 21 percent year-over-year. The research firm also noted that notebook sales decreased even further by 24 percent. Desktop sales dropped by 9 percent from the same time period a year earlier.
Meanwhile, tablet consumption is at an all-time high. In fact, Visiongain Telecoms determined that the value of the global low-cost tablet market in 2012 will reach $3.44 billion. These devices are marketed at or below $250, and these tablets reach all age groups.
When looking at tablet usage in the United States, Online Publishers Association notes that time spent with tablet devices averages around 14 hours per week. In fact, 60 percent of Americans access content several times a day using their tablet computers. In total, 94 percent of all tablet owners use their devices to look up and engage with online content, providing blog marketing professionals with another way to reach new and existing customers.
At first glance, tablet users may seem like smartphone users – both interact with media on the go. However, tablet owners may actually consume media through their devices similarly to how PC owners search and read content from home. The average tablet owner engages with approximately 12 types of content. More, 41 percent of people prefer to read newspapers via the mobile web, not applications. Organic search still reigns supreme in the minds of some tablet owners.
With tablets finding their way into more American homes, brands must realize that their content marketing efforts will continue to pay off when articles are optimized for search. In fact, tablet users prefer to read media on their devices, and they may be more likely to convert when brands publish well-written and engaging copy to the ‘net. Brands that want to reach mobile users but don’t have the resources to create applications should continue to optimize their website content for search. Tablet users indicate that they’re still interested in surfing the web for new information.