Custom content starts sales conversations that finish in stores.

Small business owners that want to maintain the personal touch of in-store sales should not worry about a robust web presence deterring foot traffic from their storefronts. A recent study from Kentico revealed that 63 percent of consumers prefer to complete purchases in stores, even if they enter the sales funnel online. In fact, 85 percent of smartphone users like to read website content about products and services before they visit a brick-and-mortar store to buy.

Kentico CEO and Founder Petr Palas explains that today’s connected consumers enjoy the convenience of being able to browse and buy online, but they still like the experience of shopping in stores.

To convince internet users to visit their storefronts, small-and medium-sized businesses must create blog content that’s visible in search and leaves long-lasting impressions on customers. ContentLEAD published advice to help SMBs boost their blogs’ SEO value, relaying the value of site organization that makes content easy to discover. Headlines and meta descriptions with keywords included increase search visibility, while adding images attracts clicks.

It can be hard for small business owners to dedicate the necessary time and attention into their websites and social media accounts, which is why they often need a little help. Content marketing agencies take the pressure off of SMB employees by provide the necessary guidance and expertise to create winning web strategies.