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LinkedIn serves more than 200 million monthly active users, and 83 percent of B2Bs and 51 percent of B2Cs use the network to connect with potential customers online. Recently, the social network introduced a new social media marketing capability for business owners to take advantage of in their efforts to generate new leads. In the coming days, professionals will have the option to embed SlideShare presentations into their ad slots. LinkedIn acquired SlideShare in 2012.

These ads are designed to be more interactive than traditional company posts. LinkedIn also allows business owners to target presentations toward certain audiences. For example, a content marketing agency that wants to reach B2B audiences can publish a presentation geared toward that segment, while featuring a separate SlideShare project in an ad for B2Cs.

As social media marketing takes on a greater role in the small-business world, professionals must embrace all new features from today’s major players like LinkedIn, Facebook and Twitter. ContentLEAD has covered social media updates extensively this year, giving businesses the resources they need to make the most of their digital marketing budgets.