Google Analytics helped one company inform their campaigns and improve conversions.

Nearly two-thirds of companies (63 percent) are already measuring and fine-tuning their website marketing strategies to drive better results. How is your small business making strategic marketing decisions? 

In an effort to help business owners make more informed marketing decisions, the Google Analytics team has announced two upcoming webinars that will offer insights on how to maximize insights from Google Analytics.

The first webinar will be held on Wednesday, May 23, and will cover Google Analytics basics for companies just getting started with the measurement tool. The session will cover how business owners can set up conversion goals and tag campaigns across their site. These Analytics skills can help SMBs understand which of their internet marketing initiatives are driving the most success.

On Thursday, May 24, Google will offer a more advanced webinar explaining marketing attribution. This session will focus on helping businesses understand the information accessible in Analytics that shows how various campaigns work together to drive leads and sales.

Interested business owners can register through a dedicated Learn With Google webinar page.

The webinars may help a number of businesses already measuring their marketing campaigns make better strategic decisions, and they may provide a necessary foundation for those new to analytics tools. As ContentLEAD has reported, many small business owners struggle to understand the impact of various web campaigns, with 30 percent saying intuition is their main gauge of social marketing effectiveness.