SMBs need to rank well for targeted keywords to get into SERPs

Ever feel like you’re using the same words over and over in your website content? Readers probably notice this too. Luckily, new data supports diversifying SEO keyword strategies. A report from the Rimm-Kaufman Group suggests varying keyword length can drive relevant website traffic. According to the study, about 27 percent of searches include queries with three terms. However, consumers aren’t beholden to this, as longtail phrases are also commonly used as queries.

One-word queries account for about 5 percent of all search queries. For SEO and content marketing strategies, a single-word search term may not be an ideal fit for driving traffic because competition is likely higher for these terms. However, multi-term phrases are often an integral part of organic search marketing, and it’s important to understand the queries consumers use to find different kinds of content.

RKG found searches that include as many as six terms make up more than 10 percent of all queries. Meanwhile, consumers use four words for 22 percent of their searches, and five words for 12 percent. Establishing a content marketing strategy that includes a series of core keywords of varying lengths helps drive traffic in a few different ways. Diverse phrases organically broaden a site’s keyword density, making it accessible to more search audiences. Additionally, more keywords help content writers create articles and blogs that read naturally, appealing to both prospects and search crawlers.

Easy-to-read content demonstrates a site’s commitment to offering users relevant information, while offering search ranking progress in the process. Moreover, Google is increasing its ability to find sites with poor content and penalize them for keyword stuffing or other low-quality content strategies centered on artificially driving search presence. Recently, Contentlead highlighted the latest Google Penguin algorithm update, which focuses heavily on different webspam practices. A diverse keyword strategy makes it easier to develop content that attracts readers and appeals favorably to search engines.