Small businesses leveraging both social media marketing and custom website content to boost traffic and conversions received some help from Twitter this week when the company updated its Discover feature. The adjustments will further personalize the content displayed in Discover so that users see content making waves among their followers rather than just trending news.
As small businesses’ Twitter followers retweet and share and their content, it will gain further attention among followers’ contacts through Discover. Achieving the status of a Twitter trending topic may be a bit of a stretch for the usual news content marketing article. However, with the new Discover feature, SMBs are more likely to reach more relevant Twitter audiences through Discover visibility. They can also use the tool for monitoring purposes to see the types of content their prospects and followers are responding to.
Keeping an eye on these trends and creating articles related to similar topics that relate to an SMB’s industry can help social content generate more traffic. Moreover, Twitter said that it will soon roll out its new Discover features to its array of mobile apps, which will help SMBs reach their followers and prospects accessing Twitter from smartphones and tablets.
Aside generating visibility and winning traffic to shared content, one of the best uses of Twitter is as a social listening tool to glean insight into a company’s audience. ContentLEAD recently reported that 97 percent of companies want to better insight for their target marketing campaigns, which expand to both content and social media marketing.