Despite still struggling user activity, a report from Simply Measured demonstrates that small businesses may want to move quickly in establishing a presence on Google+. According to the study, companies using Google+ Pages for social media marketing have seen 112 percent more engagement from their followers since February.
In general, social media campaigns have focused on Facebook, Twitter and other established platforms. Success continues to grow with these networks as they add more users and capability. However, Google+’s integration with search could make it an ideal component of a social strategy for a small business hoping to differentiate itself from competitors and build an integrated web presence.
In terms of content generating the most engagement, SMBs should focus on images, which garnered substantially more attention than other kinds.. Similarly, articles and video content performed moderately well in terms of engagement. SMBs using news content marketing campaigns can share their site content on Google’s social network to attract more followers and improve site traffic.
ContentLEAD recently reported that people have become increasingly receptive to social media marketing campaigns when making purchase decisions, with 78 percent saying they trust posts on different platforms. With 81 percent relying on the advice of friends and colleagues, the value of social content is becoming as trusted word of mouth.