SMBs need to use Twitter, but they must create social media content wisely.

Twitter recently announced a new upgrade to how it organizes photos and videos for its unique users, and businesses might catch more social clicks as a result. When a member searches for content via Twitter’s own query function, a grid that highlights relevant photos and videos appears above the news feed.

In addition, users don’t have to click into a Tweet to view attached media. Twitter features those messages in plain view on the Tweet stream. The final addition Twitter made to how it organizes search results for new media makes the social network increasingly transparent in its efforts to improve user experience for its audience. The social site explains why featured Tweets or images were suggested based on fellow followers who favorited the content.

The approach Twitter has taken to highlighting alternative media types in its search function can greatly benefit B2C and B2B companies. According to MarketingProfs, 84 percent of B2C marketers and 87 percent of B2B marketers use social media in their content marketing strategies, and 33 percent of B2C professionals and 38 percent of B2B professionals engage in infographic marketing. Together, with the help of Twitter’s new content aggregation feature, businesses across the board can get their visual content in front of new users who actively participate on the social site.

Twitter is an easy-to-use platform that encourages social sharing. When content is posted straight to a Tweet stream, users now view media upfront and without interruption. This makes it even easier for prospects to learn about products while they engage online in social activity as they search for the hottest trends on Twitter and opt-in to specific tweets. As a result of Twitter’s new approach to media distribution, content writers have a whole new set of tools at their disposal, and brands have more opportunities to catch Twitter users’ attention.