Viewing Tag: SEO Content
Proof that social media marketing offers bottom-line benefits
Small- and medium- sized businesses may not have money set aside to carry out the marketing strategies of their dreams, but that doesn’t mean they have to miss out on the benefits these networks provide to larger enterprises. Social media marketing has emerged as a cost-effective way to spread the word about SMBs and get products in front of the right customers. In fact, the... [more]
Branded keywords: Your key to SEO traffic that wants to do business
Small business owners might focus on identifying the keywords that will bring in the most new visitors to their websites. It’s important to remember a company also needs qualified traffic – traffic that wants to do business. Certain phrases can help brands rise in PageRank and show up at the top on Google search results for popular terms, but sometimes branded keywords... [more]
Four free KW tools to focus your content marketing and SEO strategy
By now, SMBs recognize the need for content marketing, and are investing both time and money in on-site SEO. With limited budgets and ever-evolving SEO best practices, knowing where to start can be a daunting task. Establishing goals is an important first step; whether it’s boosting local traffic, improving keyword rankings or increasing engagement from your audience, having an... [more]
Are you an SMB obsessed with your keyword rankings? Stop.
Do you wake up every morning and search a single key phrase in Google – breathlessly anticipating where your site ranks today? Well, set your alarm five minutes later and enjoy the extra sleep, because you’re wasting your time. Having a strong keyword strategy in place throughout your website is an SEO essential practice. I’m merely saying let’s back away slowly from... [more]
Search trends can help brands triumph like Super Bowl Champs
Marketing and advertising surrounding The Super Bowl may cater toward the world’s largest brands, but smaller organizations can also come away with some key insights when they look at the day’s search trends. The fact is people have grown accustomed to using another device while watching TV, even when it comes to football’s biggest game. Nielsen discovered that... [more]
SMBs embrace content marketing but need help with SEO
Website content plays an important role in web marketing. Companies that build out their web presences to include blog content see their website traffic increase significantly, and it’s important for companies to maintain an active content marketing game plan. Contentlead reported that online shoppers look for products they want to buy via popular search engines, and even... [more]
Google introduces B2B sales tool for the web
B2B brands have to create effective marketing collateral if they expect to increase profit margins or attract wider customer bases. Many organizations have turned to the web for assistance, promoting their products or services across the ‘net and developing cross-platform experiences. As more B2B brands learn to trust innovative online advertising practices and tools, the... [more]
Four Ways to Make Website Content Drive SEO
Google users perform billions of searches every day. In an endless sea of websites, your page will need to be optimized specially to entice Google’s crawlers to index your website, allowing it to show up in search results. One of the best ways to reach your audience using SEO is to produce engaging website content, but if you want to rank, you’ll need to do more than just write... [more]
Outsmart Google’s travel features with website content
Google made SEO meaningless for travel agencies. That’s right – the largest search engine in the world, often associated with the emergence and proliferation of search engine optimization, turned its back on travel brands. How did this occur? The company continues to organize website content to make it universally accessible and useful, but it may also prioritize its... [more]
2013: The year of content marketing…again
What’s your small business doing to get a marketing edge this year? Recently, Adobe and Econsultancy released an infographic highlighting key digital trends for 2013. The research suggests that custom content will be a top priority for companies (39 percent) and agencies (38 percent), and content marketing will be a key focus overall for 2013. Companies (38 percent) and agencies... [more]